The Collective Journal
Stories, places and people shaping the way we experience Morocco.
Stories from the heart of Morocco.
The Collective Journal explores the places, people and ideas behind Locanda Collective. Read about Moroccan craftsmanship, architecture, neighborhood life, restoration, design and the experiences that shape the way we stay.
Latest Stories
Explore stories, guides and ideas from the Collective.
-
Discover Marrakech Differently
Today’s guests are not only looking for a place to sleep they are looking for places where they can connect, experience, work, relax, and feel part of a destination. This is the idea behind locanda collective: a social-living hospitality concept designed around the way modern travelers actually live. More Than a Stay Locanda Collective brings…
-
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Stories Behind the Spaces
Our properties are shaped by their surroundings. The Journal explores the architecture, materials, craftsmanship and local character that influence the Collective.
Morocco Through Local Eyes
Travel is not only about landmarks. We explore the neighborhoods, traditions, food, people and everyday details that make Morocco what it is.
Design & Restoration
Explore the materials, architectural details and design decisions that help traditional properties work for contemporary travelers without losing their character.
People & Craftsmanship
Meet the artisans, makers, hosts and others whose work contributes to the places guests experience.
Marrakech Guides & Local Stories
Find useful guides to Marrakech neighborhoods, local experiences, food and culture to help you before and during your stay.
Explore the Collective
Discover the properties behind the stories or arrange an experience during your stay.