Dana Social Living was established as part of Locanda International’s vision to bring a new kind of hospitality into the heart of Marrakech’s Medina — one that blends community, comfort, and contemporary design while staying deeply rooted in local culture. The project began with a simple idea: create a space where travelers could feel at home in the old city, with the warmth of a riad, the social energy of a hostel, and the thoughtful design of a boutique stay. What started as a renovation of a traditional Medina house quickly evolved into a flagship expression of the Social Living concept.
The building itself carries the charm of the Arset Lmellak neighborhood — a historic area known for its calm streets and rare car access inside the Medina. During the restoration, original architectural elements were preserved and paired with modern touches, creating a space that feels both authentic and fresh. One of the property’s most interesting features is how it balances openness and intimacy: communal lounges and shared spaces encourage connection, while quiet corners and soft lighting offer moments of calm after the Medina’s vibrant energy.
The atmosphere at Dana Social Living is warm, relaxed, and effortlessly social. Guests often describe it as a place where conversations start naturally — over breakfast, on the rooftop, or while planning the day’s adventures. It’s a home for curious travelers, digital nomads, and anyone who appreciates a blend of culture, comfort, and community.
Our team is the heart of the experience. Friendly, attentive, and genuinely passionate about hospitality, they bring the Locanda spirit to life every day. From the welcoming hosts at reception to the housekeeping team who care for the space with pride, everyone at Dana Social Living is dedicated to making guests feel seen, supported, and at ease. They know the Medina inside out and are always ready with recommendations, directions, or simply a warm conversation.
Dana Social Living isn’t just a place to stay — it’s a place to belong, shaped by history, guided by purpose, and brought to life by the people who care for it.
Room Categories
Dana Social Living features 10 comfortable rooms divided into two categories: Double Rooms and Triple Rooms. All rooms are private and share access to clean, well‑maintained communal bathrooms — there are no bunk beds on the property, ensuring a calm and cozy stay. Each room includes essential in‑room facilities such as fresh linen, soft towels, a dresser for personal belongings, and seating like a small sofa or chairs depending on the layout. The design is simple, warm, and functional, offering guests a peaceful retreat after exploring the vibrant Medina.
Common Areas & Amenities at Dana Social Living
At Dana Social Living, guests enjoy a variety of inviting common spaces designed for relaxation, connection, and slow living in the heart of the Medina. The property features a cozy lounge area, a bright living room perfect for reading or socializing, and a charming rooftop terrace where guests can unwind above the city’s rooftops. These shared spaces create the warm, communal atmosphere that defines the Social Living experience.
We offer a range of amenities to make every stay comfortable and engaging. Guests can enjoy daily breakfast, high‑speed internet access, and a selection of board games, books, and work stations for those who want to relax or get things done. A small café corner provides drinks and light refreshments throughout the day, while our concierge service is always available to help with recommendations, reservations, and local tips.
Dana Social Living also organizes a variety of activities and experiences to help guests connect with Marrakech and with each other. These include guided city walks, food tours, cultural experiences, and excursions to nearby attractions. Depending on the season, we also host small events and social gatherings, creating a friendly environment where travelers can meet, share stories, and explore together.
Surroundings
Dana Social Living is set in the Arset Lmellak neighborhood, a calm and authentic part of Marrakech’s Medina. The area is filled with small local shops, convenience stores, traditional bakeries, and family‑run restaurants, giving guests an easy taste of daily life in the old city. Cultural sites, artisan workshops, and lively souks are all within walking distance, making it an ideal base for exploring the historic heart of Marrakech. Bars and clubs are not located inside the Medina; instead, guests will find nightlife in the modern districts of Gueliz and the more upscale Hivernage area, both easily reachable by taxi.
Why Choose Us
Dana Social Living is the perfect choice for travelers who want the authenticity of the Medina without sacrificing comfort, community, or accessibility. What makes it truly special is the balance it strikes: a calm, design‑led space tucked inside one of Marrakech’s most historic neighborhoods, yet with the rare convenience of direct car access right to the door — something few Medina properties can offer.
Unlike traditional riads or budget hostels, Dana Social Living blends private, cozy rooms with shared social spaces, creating an atmosphere where guests can relax, meet others, or simply enjoy the rhythm of the old city at their own pace. The property’s 10 rooms, divided into Double and Triple categories, offer a warm, home‑like feel with thoughtful touches such as fresh linen, soft towels, seating areas, and simple, functional design. No bunk beds, no overcrowding — just comfort and calm.
Guests benefit from a variety of inviting common areas, including a lounge, a living room, and a rooftop terrace perfect for slow mornings or sunset conversations. With breakfast, high‑speed internet, board games, books, workstations, a café corner, and concierge support, Dana Social Living is designed for both explorers and slow travelers. The team is friendly, attentive, and deeply knowledgeable about the Medina, always ready to help guests discover hidden gems and local experiences.
What truly sets Dana apart is its community‑driven spirit. The property regularly organizes city walks, food tours, cultural experiences, and excursions, making it easy for guests to connect with Marrakech and with each other. It’s not just a place to sleep — it’s a place to belong.
For travelers seeking authenticity, comfort, and connection in one of the world’s most vibrant old cities, Dana Social Living offers a unique blend of Medina charm and modern hospitality that’s hard to find anywhere else.