A New Chapter in Moroccan Hospitality
Locanda Collective was born from a simple belief: beautiful spaces, meaningful service, and cultural depth should coexist effortlessly.
We curate a family of boutique riads and guesthouses across Morocco — each one restored with intention, operated with precision, and infused with the warmth of Moroccan living. Our mission is to create places where travelers feel connected, inspired, and at home.
Our Philosophy
Heritage, Elevated
We honor the soul of every property we touch. Traditional craftsmanship, local materials, and architectural authenticity form the foundation of our design approach. But we pair this heritage with modern comfort, thoughtful details, and a contemporary aesthetic.
Human‑Centered Hospitality
Hospitality is not a script — it’s a feeling. Our teams are trained to anticipate needs, create genuine moments, and offer service that feels personal, intuitive, and warm.
Design as a Language
Every Locanda space tells a story through texture, light, and proportion. We believe in quiet luxury — understated, sensory, and timeless.
Operational Excellence
Behind the scenes, our systems, training, and digital tools ensure consistency, transparency, and performance. This is hospitality built on discipline as much as emotion.
What “Social Living” Means
Social Living is our signature approach — a blend of privacy, connection, and cultural immersion.
It means:
- Spaces designed for gathering and sharing
- Experiences rooted in local life
- A sense of belonging, even far from home
- A community of travelers, owners, and creators
It’s not just a stay. It’s a way of living.
The Collective
Locanda Collective is a growing ecosystem of boutique properties across Morocco. Each one is unique, yet all share the same DNA: warmth, beauty, and precision.
From intimate riads in the Medina to serene retreats beyond the city, the Collective is expanding — thoughtfully, intentionally, and always with respect for place.
For Property Owners
Locanda Collective is also a hospitality management model built for the modern era.
We offer:
- A dedicated Owner Dashboard with real‑time insights
- Professional operations and staffing
- Revenue optimization
- Renovation and design support
- A brand that elevates every property it touches
Our promise is simple: We care for your property as if it were our own.
Our Story
Locanda Collective was founded with a vision to redefine boutique hospitality in Morocco — blending cultural authenticity with contemporary design and operational excellence. What began as a single riad has grown into a curated collection, united by a shared philosophy and a commitment to meaningful experiences.
This is only the beginning.
Join the Collective
Whether you’re a traveler seeking beauty and connection or an owner looking for a trusted partner, Locanda Collective welcomes you.
Discover a new way of living, staying, and belonging.