About Locanda Collective
Social Living in Morocco, shaped by connection, culture and thoughtful hospitality.
Locanda Collective creates places to stay, connect and experience Morocco differently.
Our properties bring together thoughtful design, local character, contemporary comfort and human-centered hospitality.
At the heart of the Collective is Social Living: a way of staying that balances privacy with connection and creates space for travelers to engage with the places and people around them.
Our Approach to Hospitality
We believe good hospitality should feel personal.
Every property has its own character, but our approach remains consistent: respect the place, care for the details and create spaces where guests can feel comfortable and connected.
What Social Living Means
Social Living combines:
- Private space and shared areas
- Opportunities to meet other travelers
- Experiences rooted in local life
- Cultural connection
- A sense of belonging while away from home
It is not simply about adding communal spaces to accommodation.
It is about creating a different relationship between the traveler, the property and the destination.
Heritage and Contemporary Living
The Collective works with properties shaped by Moroccan architecture, craftsmanship and local character.
These elements are paired with contemporary comfort and thoughtful design.
Rooted in place. Designed for the way people stay today.
The Collective
Our properties are different, but they share a common philosophy.
Dana Social Living
Dana Social Living brings this approach into Marrakech’s Medina, combining private rooms, shared spaces and a community-focused atmosphere in the heart of the old city.
Massira Social Living
Massira Social Living offers a residential setting with shared spaces for travelers and remote workers in Marrakech’s Massira district.
More properties will join the Collective as the portfolio grows.
For Property Owners
Locanda Collective also works with property owners through a hospitality management model.
This includes operational support, staffing, revenue optimization, renovation and design support and owner reporting.
For detailed hospitality management information, visit the Locanda corporate website.
Explore the Collective
Discover the places that bring the Locanda Collective approach to life.